What is it?
One quick paid strategy for newsletter growth is to drive traffic to your most popular, high-converting content through advertising, then capture those visitors as new subscribers.
The key is identifying your content that already has strong engagement and teases what you're all about effectively.
Once readers click through and consume the content, they're prompted to sign up for your newsletter.
Make sure the content you're promoting aligns well with your newsletter's core focus.
The weaker that content-to-newsletter tie, the higher the risk those new subscribers go inactive quickly after signing up.
But when executed well, this approach can get more people to give your newsletter a shot - because they want more of what you have to offer!
The Good and the Bad
- easy and quick
- grows your social audience too
- (often) lower conversions
Examples of how to crush it
Ottawa Lookout
Ottawa Lookout promotes content they know their existing audience has enjoyed to increase the likelihood of new subscribers taking a chance on their newsletter.
By using an ad that is designed to stoke curiosity, Ottawa lookout hope to get more people to click through than a standard ad would achieve.
And once they've demonstrated they deliver high-quality content, potential subscribers should be more open to signing up!
