What is it?
Reddit ads can be pretty effective for tapping into passionate enthusiast communities.
With over 100,000 subreddits, you get your ads directly in front of people who really care about specific topics.
As a result, Reddit ads work best for newsletters covering niche hobbies or skills. Things like tech, business, marketing, sport and gaming.
It tends to be most effective when you can produce an ad that blends in as native content. Consider providing a teaser of your content, or at least providing a little more detail than you might on other social platforms. Redditors like reading!
The Good and the Bad
- easy to set up
- scales well for male-skewing niches
- for most audiences, the ROI and volume isn't there (yet)
Examples of how to crush it
Reddit's audience skews male and technical. So if — like the TLDR newsletter — you have a newsletter for that audience it might be a great fit.
TLDR
The huge TLDR logo and direct link to the newsletter's sign-up all makes sense - but the really smart bit is in the headline.
This ad invites readers to engage in the comments - giving the feel that there's a real personality behind the project and leaning into Reddit's "Ask Me Anything" ethos.
