What is it?
Since launching in 2023, SparkLoop partner programs have quickly become a main paid growth channel for most of the world's most successful newsletters (like Morning Brew, The Hustle, Tim Ferriss and thousands more).
The reason is clear: With a click of a button, you can get your own newsletter recommended by thousands of other top newsletters across 25+ ESPs.
And the best part... you only pay for engaged, quality subscribers (who meet your own unique definition of engaged and quality).
If you run a local newsletter, where SparkLoop's inbuilt network of partner newsletters won't be useful for you, you can also invite any partners of your own and pay them a fixed fee per subscriber. For example local influencers or ambassadors, or just other newsletters that haven't signed up for SparkLoop yet.
The Good and the Bad
- incredibly high quality and engagement
- scales to 100k+ subscribers per month
- zero ongoing work
- requires 90min upfront investment
- minimum monthly budget of $2'000 (or just $100 for beehiiv newsletters)
Examples of how to crush it
Sahil Bloom
Sahil has scaled his weekly Curiosity Chronicles newsletter to almost one million subscribers, largely thanks to a SparkLoop partner program
You can check out Nathan's breakdown below:
Houck's Newsletter
Michael Houk has also been investing in SparkLoop to grow his newsletter. He was spending $5k per month but said he increased it to $10k per month more recently.
It's safe to say he's adding several thousand high value subscribers per month from this single passive channel.
Morning Brew
Morning Brew uses SparkLoop's Partner Program to grow their newsletter, paying $3 per engaged, quality subscriber they receive.
