What is it?
TikTok's ad platform lets you promote attention-grabbing videos to promote your newsletter's sign-up.
You can target your ideal subscribers based on interests, behaviors, demographics, and more.
TikTok's massive audience skews millennials/Gen Z - so it's a great way for trendy lifestyle, entertainment, and niche interest newsletters to reach a younger audience.
Your cost of subscriber acquisition on TikTok can vary widely based on how good your ads are. The best ones get shared between friends, so try to capture a viral element by studying what's working on other popular accounts.
The Good and the Bad
Examples of how to crush it
Miss Excel
Miss Excel uses TikTok ads to promote her free webinars. To get access, viewers opt in to her newsletter and are eventually upsold on workshops and courses.
The Gist
The Gist run ads to TikToks that calling out the specific challenges their audience has with anti-patriarchal sports news.
The ads let people know their newsletter is a quick read, but still super informative
