What is it?
Turn yourself into a walking advert for your newsletter by wearing branded merchandise like t-shirts, hats or pins.
Wherever you show up - events, meetups, running errands - you’ll organically spark conversations and attract new subscribers simply by going about your daily life.
This method works particularly well when you’re in places where you know your ideal subscribers are likely to be.
A local newsletter is probably the best example for this because everyone in your town is a potential subscriber.
But beyond that, other newsletter can use this tactic at niche conferences and expos to get some brand awareness just by walking around.
The Good and the Bad
- drives audience loyalty
- can increase referral rates
- expensive
- time-consuming
- uncertain ROI
Examples of how to crush it
Naptown Scoop
Ryan Sneddon runs a local newsletter and is always wearing his swag when he’s around town.
He emphasizes using high-quality clothing, as it’s more likely to make an impression than a generic t-shirt. Wear something that actually looks cool!
He says:
“If your newsletter’s small and unknown, it’s a conversation starter that gets you new subscribers. If you’re getting big, it’s your calling card.”
Creator Wizard
Justin Moore runs a newsletter teaching other creators how to maximize their sponsorship opportunities. It makes perfect sense that he would use industry conferences as a chance to get in front of new potential clients.
He used a novel approach of a “billboard backpack” to get his message out there on autopilot.
This was super effective because people would be curious about both his offer and the bag itself - doubling the amount of conversations he was able to have.
